Let me just start this review by saying that I was once not impressed by the Softlips line. This drugstore line, to me, was unimpressive and left more to be desired. Plus, the last thing I need is another lip balm, right?

With the addition of new, organic and natural flavors, Softlips PURE is becoming a quick favorite of mine. Softlips PURE is 100% natural and USDA-certified organic. I really do think that these are effective lip balms and love the fact that I'm not putting unknown chemicals on my lips!

Softlips lip products come in many new flavors. In addition to Acai Berry, my personal favorite, there is also Pomegranate, Mint, Chai Tea, and Honeydew within the PURE, Organic, and Sheer Lip Conditioning lines. I really can't rave enough about the scents! Also, this is very wallet-friendly as it is available at your local drugstore on the cheap.

The only complaint that I have about this product is that there is no SPF - so important for summer... but Softlips has a separate line for that. Regardless, Softlips has certainly stolen a spot in my makeup bag.

Have you tried Softlips PURE? What did you think?